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Digital Marketing A to Z

Master every digital channel from SEO to email in one comprehensive course

12 Modules Instant Access Downloadable Materials 30-Day Guarantee

$147

What You Will Learn

Build a digital marketing strategy from scratch for any business
Rank on Google page 1 with on-page and off-page SEO techniques
Run profitable Facebook and Instagram ad campaigns
Set up Google Ads search and shopping campaigns that convert
Grow an email list and write sequences that drive sales
Create a content marketing engine that generates leads on autopilot
Use social media organically to build brand awareness and trust
Track everything with Google Analytics, UTM parameters, and attribution models
Optimize landing pages for higher conversion rates
Build marketing funnels from awareness to purchase
Retarget website visitors across platforms for maximum ROI
Create a 90-day marketing plan with weekly action items

Course Syllabus

Module 1

Digital Marketing Foundations

Strategy, customer journey, and building your marketing stack

Module 2

SEO Fundamentals

Keyword research, on-page optimization, and technical SEO basics

Module 3

Advanced SEO & Link Building

Content strategy, backlinks, local SEO, and ranking tactics

Module 4

Google Ads

Search campaigns, shopping ads, display network, and optimization

Module 5

Facebook & Instagram Ads

Campaign structure, targeting, creative, and scaling strategies

Module 6

Social Media Marketing

Organic growth on Instagram, TikTok, LinkedIn, and Pinterest

Module 7

Content Marketing

Blog strategy, video marketing, podcasting, and content repurposing

Module 8

Email Marketing

List building, welcome sequences, broadcasts, and automation

Module 9

Conversion Rate Optimization

Landing pages, A/B testing, copywriting, and UX principles

Module 10

Marketing Funnels

Awareness, consideration, purchase — building the complete funnel

Module 11

Analytics & Attribution

Google Analytics 4, UTM tracking, and measuring what matters

Module 12

90-Day Marketing Plan

Put it all together with a step-by-step execution roadmap

Your Instructor

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Expert Team at Kincaid and Le Companies

Our courses are developed by industry professionals with real-world experience. Every module is built on proven frameworks — not theory from a textbook.

What Students Are Saying

★★★★★

"This course paid for itself within the first week. Practical and actionable."

— Verified Buyer

★★★★★

"Clear, structured, no fluff. Finally a real roadmap instead of scattered YouTube videos."

— Verified Buyer

★★★★★

"Worth every penny. The downloadable templates alone saved me hours of work."

— Verified Buyer

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30-Day Money-Back Guarantee

If you are not completely satisfied within 30 days, contact us for a full refund. No questions asked.

Frequently Asked Questions

Is this for beginners or advanced marketers?▾

Both. Beginners get a complete foundation. Experienced marketers fill gaps and sharpen their strategy.

Do I need a big budget for ads?▾

No. We teach both organic (free) and paid strategies. You can start with $0 and add paid traffic as you grow.

Is there a money-back guarantee?▾

Yes — 30-day no-questions-asked refund guarantee.

How current is the content?▾

Updated for 2026 with the latest platform changes, algorithm updates, and best practices.

Ready to Get Started?

Join students building real skills with actionable education.