The Complete Sales Objection Handler: 100+ Scripts for Every Situation
by Kincaid and Le Companies LLC
✓ Informed by expert insights and original research
Every salesperson hears "no." The difference between average salespeople and top performers is what happens after the "no." Average salespeople accept the objection and move on. Top performers understand that an objection is not a rejection -- it is a request for more information, delivered as resistance.
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