The Marketing Automation Playbook: Set It and Forget It Revenue

by Kincaid and Le Companies LLC

✓ Informed by expert insights and original research

Here is a statistic that should make you uncomfortable: the average business follows up with a lead exactly zero times. A potential customer visits your website, downloads a freebie, or fills out a contact form -- and nothing happens. No follow-up email. No nurture sequence. No reminder. Nothing.