by Kincaid and Le Companies LLC
✓ Informed by expert insights and original research
Most people treat Pinterest like Instagram -- they post pretty pictures and hope for likes. That is why most people fail on Pinterest. Pinterest is not a social media platform. It is a visual search engine. It has 450+ million monthly active users, and 97% of the top searches on Pinterest are unbranded. That means people are searching for solutions, not specific companies. If you sell digital products, physical goods, or services, Pinterest can drive thousands of free clicks to your store every single month without you spending a dime on ads.