The TikTok Business Blueprint: Short-Form Content That Converts
by Kincaid and Le Companies LLC
✓ Informed by expert insights and original research
TikTok has over 1.5 billion monthly active users. The average user spends 95 minutes per day on the platform. And here is the part that matters for business: TikTok's algorithm does not care how many followers you have. A brand-new account with zero followers can get a million views on its first video if the content is good.
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